Marketing His Car Dealership
My brother-in-law owns a car dealership, which has fallen on hard times in the present economy. He is always looking for new marketing methods to help bring in more customers and increase his business. Several of the methods he has tried have worked okay, but he has been only marginally satisfied with the results. However, recently he has started to try a system of automotive direct mail with which he is quite pleased. It seems to be very cost effective. Because it allows him to verify customer response, he can tell exactly how well this method is working for him.